Monday, 16 January 2012

Forms of Advertising/Opening Credits

Opening Credit Sequence
This will be the longest of sequences that I do. It will probably be around 30 seconds and reveal most of the actors names, as well as the film title, production company etc. The point is to introduce who is starring in the film as well as give credit to the companies who helped to create it.

Bumper
A bumper is normally between 2-15 seconds and placed between a pause in a commercial and an advert. It does not reveal the actors names but simply there to excite the viewer and give it a 'sneak peek' at what's to come. It is not normally broadcast for a few more weeks or even months. It is simply just the title of the film.


Sponsor
Sponsor ads appear before a programme. They normally last for about 3-15seconds and are there to sponsor the programme that will be broadcast after. It normally has the words "COMPANY sponsors TV PROGRAMME"


Trailer/Teaser Trailer
These exist to promote the upcoming film. Trailers are longer than teaser trailers yet the purpose is to excite audiences about the upcoming film.

No comments:

Post a Comment