ANGIE TAYLOR DESIGN ESSENTIALS CHAPTER 7

EDITING CHAPTER 7

• Film was originally created by cutting and pasting together the film to change the order and timing of events
• Editing performed directly on tape is known as linear editing
• Non linear editing allows you to work backwards, forwards, or in a more random fashion
• STORYTELLING - your production work must tell a story and have a meaning!
• Include an establishing shot to set the scene - tells the audience who the characters are, the location, the time 
• Maintain flow - the viewer cannot be away of the technical process that has taken place
• Break rules - it's innovative!
• Be aware of PACING AND RHYTHM and the speed of the sequence, fast pacing makes it exciting and dramatic and used in action films. Slow is for romantic and period dramas
• Rhythm is highly associated with audio - I must take this into account when created the audio track for my design piece!
• Rhythm is also visual - rhythmic montages
• Repeat colour, texture or other design elements between frames
• You can edit clips in regards to length to create rhythm
• Long clips for an establishing shot - viewer needs to take in information
• Close ups can be quite short - not much detail in them
• TRY TO ACHIEVE GOOD CONTINUITY
• DIRECTION: direction of movement of elements can determine where the best cuts should be, movement should remain continuous, should follow the same direction
• CUTS: 
• 1. MATCH CUTS are when the editor matches action from one shot with another, shots can be related or unrelated, movement between one shot and another are continuous
• 2. JUMP CUTS are when the editor switches between different views of the same subject to create a disjointed edit, e.g in a documentary, multiple camera angles allow for this
• 3. CUTAWAYS are used as a kind of transition where editing from one shot to the next is problematic, cutting to a completely separate but related scene
• Use transitions in your work! Less is more
• Most common and effective transition is the dissolve
• A wipe pushes on image off the screen to reveal another
• Iris reveals an image from a certain point on the screen
• Map = blending into another takes into account size and subject matter, adjust transparency levels
• Take into account colour when using transitions = don't make them too drastic!

Paint Brush and Motion Sketch Tool

Motion Sketch

"When you animate spatial properties—including Position, Anchor Point, and effect control point properties—the motion is shown as a motion path. A motion path appears as a sequence of dots, where each dot marks the position of the layer at each frame. A box in the path marks the position of a keyframe"

How close the dots are on the timeline represents the speed of the animation.

In After Effects, I can select Window and Motion Path which will the allow me to create a path to animate my text. It will record the movements and create keyframes on the timeline below. I can then return to Window and select Smoother which will reduce the number of keyframes if I created too many.

A path that you draw by hand that you want your object to follow.

1. Window > Motion Sketch
2. Presets are 100%, 1 and wireframe checked
3. Start capture
4. Window > The Smoother
5. Adjust tolerance




http://help.adobe.com/en_US/AfterEffects/9.0/WS3878526689cb91655866c1103906c6dea-7dcba.html

Time Re Mapping

You can expand, compress, play backward, or freeze a portion of the duration of a layer using a process known as time-remapping.


Graph editor will show your changes. 
Steep line= fast motion
Straight line = freeze frame
Downwards = backwards


http://help.adobe.com/en_US/AfterEffects/9.0/WS3878526689cb91655866c1103906c6dea-7d4da.html

Tips for After EFX

• Hit F9 on a key frame which turns it into a bezier keyframe. This eases it in and makes it smoother
• Turn on motion blue (three circles symbol)
• Adjustment layers effect everything beneath it

ANGIE TAYLOR DESIGN ESSENTIALS CHAPTER 6

COLOUR CHAPTER 6

• Look around for colour combinations every day in both nature and man made designs
• Light is the source of all colour
• Long wave lengths make us see red, whereas shorter ones produce violet results
• Response to colour is highly personal; we all have different associations with it
• We absorb these meanings subconsciously
• Be aware of what different colours mean internationally and how they change over time e.g green used to represent money yet now it is for the environment
• RED: stimulating, used with caution, attracts attention easily, can represent heat, power love, anger etc, use to highlight important elements
• YELLOW: highly visible and bright, bold when against a black background, used for nature, represent sunshine, happiness, brightness, illness, betrayal
• ORANGE: warmth, fire, energetic, cheerful, brash, healthy
• BLUE: cold, winter clarity, liquid, ice, detachment, calming, peaceful, metaphor for sadness, fairly conventional and accepted, 'safe' colour
• GREEN: nature, growth, renewal, nausea, envy, evil, safety
• PURPLE: regal colour, luxury, bravery, wealth, conceit, worn by larger than life characters,  use when you want your designs to be daring and exciting
• PINK: girls, toys, dolls, make up, feminine, used by the gay community, good when combined with blues and greys  
• BLACK: formal, powerful, mysterious, sophisticated, used as a background in design
• WHITE: purity, innocence, truth, cowardice, peace, as a background it creates open space simplicity
• Take into account gender when choosing colours: soft colours for women and strong bright colours for men
• PRIMARY COLOURS are red, yellow and blue
• SECONDARY COLOURS: orange, green and violet
• TERTIARY: created by mixing a primary and secondary colour in equal measures
• Black, greys and white are neutrals
• Monochromatic is made up of different variations of one colour
• Analogous: 3 colours adjacent to each other on the colour wheel, work best when one colour is a primary one
• Complementary: colours opposite each other
• Triadic: combines three colours that are equally spaced around the colour wheel
• Clashing colours: not advisable in design

DIGITAL COLOUR MODELS

• CYMK subtractive colour model = used to explain colours reproduced with ink and paint
• RGB additive colour model = colours viewed on screen, 3 colour channels
• Hue saturation and brightness 
• Aim to create rhythm in your designs
• Calibrate your monitor!!!

Lighting

I experimented with basic lighting, adjusting the X and Y positions and also what type of light it is for example spot, ambient parallel etc.

Kinetic/Motion Typography

Motion typography refers to the art and technique of animating text. It is meant to create or evoke a particular idea or emotion. The typefaces used is an extremely important choice to make when working with motion typography as this will determine what effect it will have an the audience. The timing and pace of the composition is also highly important.


http://www.marcofolio.net/video/15_stunning_motion_typography_videos.html
http://www.webdesignerdepot.com/2009/07/18-creative-examples-of-typography-in-motion/
http://www.youtube.com/watch?v=eCvn-nX5vKE&feature=player_embedded#!
http://www.youtube.com/watch?v=SZe5V3-9l3I

After Effects

I have very basic knowledge of After Effects and so in the past few weeks I have been learning the interface and basic tools to use to animate shapes and text. Below are two videos I created experimenting with lines and space. I have stuck strictly to my company's colour scheme and fonts to achieve consistency.