Motion typography refers to the art and technique of animating text. It is meant to create or evoke a particular idea or emotion. The typefaces used is an extremely important choice to make when working with motion typography as this will determine what effect it will have an the audience. The timing and pace of the composition is also highly important.
http://www.marcofolio.net/video/15_stunning_motion_typography_videos.html
http://www.webdesignerdepot.com/2009/07/18-creative-examples-of-typography-in-motion/
http://www.youtube.com/watch?v=eCvn-nX5vKE&feature=player_embedded#!
http://www.youtube.com/watch?v=SZe5V3-9l3I
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