- Look around for colour combinations every day in both nature and man made designs
- Light is the source of all colour
- Long wave lengths make us see red, whereas shorter ones produce violet results
- Response to colour is highly personal; we all have different associations with it
- We absorb these meanings subconsciously
- Be aware of what different colours mean internationally and how they change over time e.g green used to represent money yet now it is for the environment
- RED: stimulating, used with caution, attracts attention easily, can represent heat, power love, anger etc, use to highlight important elements
- YELLOW: highly visible and bright, bold when against a black background, used for nature, represent sunshine, happiness, brightness, illness, betrayal
- ORANGE: warmth, fire, energetic, cheerful, brash, healthy
- BLUE: cold, winter clarity, liquid, ice, detachment, calming, peaceful, metaphor for sadness, fairly conventional and accepted, 'safe' colour
- GREEN: nature, growth, renewal, nausea, envy, evil, safety
- PURPLE: regal colour, luxury, bravery, wealth, conceit, worn by larger than life characters, use when you want your designs to be daring and exciting
- PINK: girls, toys, dolls, make up, feminine, used by the gay community, good when combined with blues and greys
- BLACK: formal, powerful, mysterious, sophisticated, used as a background in design
- WHITE: purity, innocence, truth, cowardice, peace, as a background it creates open space simplicity
- Take into account gender when choosing colours: soft colours for women and strong bright colours for men
- PRIMARY COLOURS are red, yellow and blue
- SECONDARY COLOURS: orange, green and violet
- TERTIARY: created by mixing a primary and secondary colour in equal measures
- Black, greys and white are neutrals
- Monochromatic is made up of different variations of one colour
- Analogous: 3 colours adjacent to each other on the colour wheel, work best when one colour is a primary one
- Complementary: colours opposite each other
- Triadic: combines three colours that are equally spaced around the colour wheel
- Clashing colours: not advisable in design
DIGITAL COLOUR MODELS
- CYMK subtractive colour model = used to explain colours reproduced with ink and paint
- RGB additive colour model = colours viewed on screen, 3 colour channels
- Hue saturation and brightness
- Aim to create rhythm in your designs
- Calibrate your monitor!!!
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