DESIGN ESSENTIALS ANGIE TAYLOR CHAPTER 3

CHAPTER 3 COMPOSITION

• Refers to arrangement of objects/components in your design
• Can convey messages and feelings to a viewer
• ELEMENTS: line, colour, shape, contrast, depth, size
• The space where nothing exists is included within your composition and can have a strong effect - it is called negative space
• Line is used only in art and design to provide edges - in real life there are no lines
• SCALE: refers to the relative size of an object
• ORIENTATION: refers to the rotation of your objects - experiment with angles and not always placing an objects perpendicular
• DEPTH: brings in more of the 3D element, can be exaggerated by lighting effects
• MOTION: movement of objects within your design. Includes speed, direction and motion path
• COLOUR: can change over time using motion graphics, what is the effect on the audience?
• TEXTURE: used to create feeling, contrast and attract attention. 
• There are different guides you can follow when experimenting with the composition of your objects
• FRAMING: how much available space. 4:3 or 16:9? 
• Adobe has an application called Device Control where you can see your frame on different screens as text on a large monitor may be difficult to read on a mobile phone for example
• 'Closed Space' refers to when objects are positioned within the frame with no depth and horizontally and vertically level
• STAGING: looking at the layout of the space and working out where everything will be placed
• Mise en scene is everything in the shot
• Fake depth with the use of perspective
• GRIDS: encourages consistency and order
• SCREEN DIVISION: can be divided into halves horizontally or diagonally, divided into quarters,
• RULE OF THIRDS: grouping items into threes make it memorable and more attractive, divide screen three times horizontally and vertically, used for cropping and rotating
• THE DIVINE PROPORTIONS: a formula for creating perfectly aesthetically pleasing compositions, used to make the Apple iPod Classic shape
• Experiment with perspective grids to create depth
• Try to create UNITY within your frame, this includes choose colours that match or look good together
• Be consistent! Find a house style
• REPETITION is used to create rhythm, different rhythms create different moods, add variety to surprise viewer or to draw attention to something